Enterprise and Marketing

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Year 10

The course covers three mandatory units:

Unit R064: Enterprise and marketing concepts

Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.

Assessment: Written exam, end of year 10.

Unit R065: Design a business proposal

Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Assessment: Coursework, Autumn term year 11

Unit R066: Market and pitch a business proposal

Students prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.

Assessment: Coursework, Spring term year 11

Students will be assessed by one written paper exam and two pieces of coursework.

Unit                                                  Length of exam       Total marks    Qualification weighting   

Enterprise and Marketing concepts      1.5 hours                     80                        50%

Design a Business proposal                       N/A                            60                       25%

Market and Pitch a business proposal     N/A                            60                          25%

 

All results are awarded on the following scale: Level 2 – Distinction* (*2), Distinction (D2), Merit (M2), Pass (P2) Level 1 – Distinction (D1), Merit (M1), Pass (P1) and Unclassified.

Year 11

The course covers three mandatory units:

Unit R064: Enterprise and marketing concepts

Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.

Assessment: Written exam, January Year 11.

Unit R065: Design a business proposal

Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Assessment: Coursework, Autumn term Year 11

Unit R066: Market and pitch a business proposal

Students prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.

Assessment: Coursework, Spring term year 11

Students will be assessed by one written paper exam and two pieces of coursework.

Unit

Length of Exam

Total Marks

Qualification Weighting

Enterprise and Marketing concepts     

1.5 hours

80

50%

Design a Business proposal                      

N/A

60

25%

Market and Pitch a business proposal    

N/A

60

25%

All results are awarded on the following scale: Level 2 – Distinction* (*2), Distinction (D2), Merit (M2), Pass (P2) Level 1 – Distinction (D1), Merit (M1), Pass (P1) and Unclassified.

Covid update – there will be changes to this qualification but these have yet to be confirmed by the exam board.