Enterprise and Marketing
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Year 10
The course covers three mandatory units:
Unit R064: Enterprise and marketing concepts
Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.
Assessment: Written exam, end of year 10.
Unit R065: Design a business proposal
Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.
Assessment: Coursework, Autumn term year 11
Unit R066: Market and pitch a business proposal
Students prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.
Assessment: Coursework, Spring term year 11
Students will be assessed by one written paper exam and two pieces of coursework.
Unit Length of exam Total marks Qualification weighting
Enterprise and Marketing concepts 1.5 hours 80 50%
Design a Business proposal N/A 60 25%
Market and Pitch a business proposal N/A 60 25%
All results are awarded on the following scale: Level 2 – Distinction* (*2), Distinction (D2), Merit (M2), Pass (P2) Level 1 – Distinction (D1), Merit (M1), Pass (P1) and Unclassified.
Year 11
The course covers three mandatory units:
Unit R064: Enterprise and marketing concepts
Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.
Assessment: Written exam, January Year 11.
Unit R065: Design a business proposal
Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.
Assessment: Coursework, Autumn term Year 11
Unit R066: Market and pitch a business proposal
Students prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.
Assessment: Coursework, Spring term year 11
Students will be assessed by one written paper exam and two pieces of coursework.
| Unit | Length of Exam | Total Marks | Qualification Weighting |
| Enterprise and Marketing concepts | 1.5 hours | 80 | 50% |
| Design a Business proposal | N/A | 60 | 25% |
| Market and Pitch a business proposal | N/A | 60 | 25% |
All results are awarded on the following scale: Level 2 – Distinction* (*2), Distinction (D2), Merit (M2), Pass (P2) Level 1 – Distinction (D1), Merit (M1), Pass (P1) and Unclassified.